Innovid iRoll is a product that helps leverage online marketing ads by placing an interactive mini website over a video ad. The design is mostly made up of a small components that appear on top of the video with a call-to-action. Once it’s been clicked, a larger “slate” opens up. The constraints of this format made it a great exercise in creative a small interactive piece while simultaneously maintaining the brand’s values. I have designed more than 200 campaigns and had the chance to work with big brands like HBO, Puma, and Lexus.